Yes, we’ve all heard of the various ‘Keep Calm’ commercialization slogans over the past 10 years. And are we getting tired of them? Perhaps, but this is one mantra I used this summer during one of the busiest events in the world in hopes to gain some promotion and have a little fun at the same time. I’ll give you three guesses on what that busy Calgary event was, and two don’t count … Stampede, yes, of course!

Being in sales and devoted to creative marketing, I figured what better occasion to have some fun with it than the good ole Calgary Stampede? I mean, the tally at the gate to the grounds was over one million with a day to go during the 10 day city wide celebration. The motto was this: Keep Calm and Buy Condos, i.e. select a specialist such as…

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