'Keep Calm and Buy Condos'Posted by Joel Gwillim on
Yes, we’ve all heard of the various ‘Keep Calm’ commercialization slogans over the past 10 years. And are we getting tired of them? Perhaps, but this is one mantra I used this summer during one of the busiest events in the world in hopes to gain some promotion and have a little fun at the same time. I’ll give you three guesses on what that busy Calgary event was, and two don’t count … Stampede, yes, of course!
Being in sales and devoted to creative marketing, I figured what better occasion to have some fun with it than the good ole Calgary Stampede? I mean, the tally at the gate to the grounds was over one million with a day to go during the 10 day city wide celebration. The motto was this: Keep Calm and Buy Condos, i.e. select a specialist such as…
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